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Recent Initiatives
Safe Blood Campaign
As part of the Safe Blood Campaign (2007-2008) activities, an HIV/AIDS awareness session and a Blood Donation camp at Rochees Brewery Limited, SAB Miller (India) at Neemrana, Rajasthan.
The partners in this programme with CII were, Indian Red Cross Society, Rajasthan State AIDS Control Society and Delhi Network of Positive People (DNP+).
The programme began with Mr Ashok Singhania, Project Officer Rajasthan State AIDS Control Organisation (RSACS) addressing the basics of HIV/AIDS and clarifying the myths and misconceptions. He also talked about mainstreaming HIV/AIDS in the workplace especially through activities that were routine to the company.
The representative from Delhi Network of Positive People (DNP+) shared his life experience and stressed on the importance of early testing and timely counselling.
The session concluded with CII representative, talking about CII's initiatives in the area of HIV/AIDS and need for workplace programmes for companies. She also spoke about Safe Blood Campaign and need for voluntarily blood donation.
Post session, blood donation camp was organised where about 40 people from management and workers came forward as donors. They were awarded with certificates from CII, blood donor cards from Indian Red Cross Society.
A Blood Donor donating at the camp at Rochees Brewery Ltd.
Social Marketing amongst the Unorganised Labour at the Construction Sites at Sohna Road, Badshahpur, Gurgaon
Nearly 86 percent HIV transmission happens through unsafe sex in the country (source: NACO). The government bodies, civil society organisations as well as bilateral and multilateral organisations are advocating and promoting condom use as safe sex practice for prevention of STI/RTI and HIV, in addition to protection from unwanted pregnancy.
Social Marketing has an edge over the conventional product delivery mechanisms as there is a personal interaction and it enables to gauge the knowledge levels of individual and communities.
Going in sync with the NACP III objective- stressing integration of social marketing approaches to all targeted interventions, CII-SREI-Modicare Project has been consistently promoting use of condom amongst the migrant labourers. (at the construction sites-Vatika Labour camp and Park view labour camp)
This is being done through social marketing and condom demonstration through outreach activities covering issues such as.
In an attempt to raise the awareness level, inculcate the habit and understanding about the condoms, a condom party with males as well as females was organised. The female condom party included talk on reproductive and sexual health, myths and misconceptions about condoms and HIV/AIDS and Sexually Transmitted Infections.
Female condom party at the Health Resource Center
As part of the Safe Blood Campaign (2007-2008) activities, an HIV/AIDS awareness session and a Blood Donation camp at Rochees Brewery Limited, SAB Miller (India) at Neemrana, Rajasthan.
The partners in this programme with CII were, Indian Red Cross Society, Rajasthan State AIDS Control Society and Delhi Network of Positive People (DNP+).
The programme began with Mr Ashok Singhania, Project Officer Rajasthan State AIDS Control Organisation (RSACS) addressing the basics of HIV/AIDS and clarifying the myths and misconceptions. He also talked about mainstreaming HIV/AIDS in the workplace especially through activities that were routine to the company.
The representative from Delhi Network of Positive People (DNP+) shared his life experience and stressed on the importance of early testing and timely counselling.
The session concluded with CII representative, talking about CII's initiatives in the area of HIV/AIDS and need for workplace programmes for companies. She also spoke about Safe Blood Campaign and need for voluntarily blood donation.
Post session, blood donation camp was organised where about 40 people from management and workers came forward as donors. They were awarded with certificates from CII, blood donor cards from Indian Red Cross Society.
Social Marketing amongst the Unorganised Labour at the Construction Sites at Sohna Road, Badshahpur, Gurgaon
Nearly 86 percent HIV transmission happens through unsafe sex in the country (source: NACO). The government bodies, civil society organisations as well as bilateral and multilateral organisations are advocating and promoting condom use as safe sex practice for prevention of STI/RTI and HIV, in addition to protection from unwanted pregnancy.
Social Marketing has an edge over the conventional product delivery mechanisms as there is a personal interaction and it enables to gauge the knowledge levels of individual and communities.
Going in sync with the NACP III objective- stressing integration of social marketing approaches to all targeted interventions, CII-SREI-Modicare Project has been consistently promoting use of condom amongst the migrant labourers. (at the construction sites-Vatika Labour camp and Park view labour camp)
This is being done through social marketing and condom demonstration through outreach activities covering issues such as.
- Stigma related to condoms
- Correct & consistent use of condom
- Condom as duel protection
- Introduction to variety of condoms
- Enquiring about the location of condoms availability
- Myths related to condom
In an attempt to raise the awareness level, inculcate the habit and understanding about the condoms, a condom party with males as well as females was organised. The female condom party included talk on reproductive and sexual health, myths and misconceptions about condoms and HIV/AIDS and Sexually Transmitted Infections.
Female condom party at the Health Resource Center
From the regions on Safe Blood Campaign
Eastern Region:
Yi (Eastern Region) in partnership with the Lions Club Blood Bank organised series of blood donation camps at various places in Kolkata. About 60 blood donors gave their blood at Ashok Sangh Club, while 39 units of blood was collected at camp organised at Behala Tramdepot. The youth club "Sanmilani Aurobindo Palli" mobilised residents of community to donate their blood voluntarily. Dr Deepika Kedia, Health chair Yi was present at the camp.
Yi Youth Chair organised another camp at Kenilwirth Hotels. 52 units of blood were collected and each donor was also given a blood donor cards.
Northern Region:
CII Haryana State Council organised a Blood Donation Camp at the facilities of Rico Auto Industries Limited, Gurgaon in collaboration with Indian Red Cross Society and Indian Business Trust for HIV/AIDS. More than 100 employees participated in the voluntary blood donation camp.
Mr Arvind Kapur, Chairman, CII Haryana State Council and Managing Director, Rico Auto Industries Ltd was also present at the camp motivating the donors.
Indian Red Cross Society awarded 'Certificate of Appreciation' to Rico Auto Industries Limited for their contribution for this social cause. They also informed that at any point of time if anybody from the company in RICO requires blood, the Society would be providing them the same free of cost.
Dr Jasbir Singh, Medical Officer, Blood Bank, Indian Red Cross Society appreciated CII and Rico's efforts towards this social cause.
CII Haryana State Council Chairman, Mr Arvind Kapur looks at the blood being donated by an employee of Rico Auto Industries Ltd
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